Visão Consolidada
Case de portfólio com números ilustrativos
OFF
7 dias
| Operação | O que | 09/08 | 08/08 | 07/08 | 06/08 | 05/08 | 04/08 | 03/08 |
|---|---|---|---|---|---|---|---|---|
NOVA US CC | Investimento | R$ 17.495,00 | R$ 22.111,00 | R$ 25.496,00 | R$ 27.550,00 | R$ 28.584,00 | R$ 28.416,00 | R$ 29.911,00 |
| ROAS | -20.8% | -25.9% | -23.6% | -26.6% | -20.0% | -29.2% | -22.5% | |
| Leads | 121 | 153 | 177 | 191 | 198 | 197 | 207 | |
| CTR | 1.76% | 2.47% | 2.46% | 1.96% | 1.85% | 1.96% | 2.26% | |
| CVR | 1.03% | 4.76% | 6.62% | 5.11% | 1.07% | 4.48% | 5.17% | |
| CPM | R$ 35,07 | R$ 36,10 | R$ 36,85 | R$ 36,08 | R$ 45,21 | R$ 40,72 | R$ 39,72 | |
| CPA | R$ 145,00 | R$ 145,00 | R$ 144,00 | R$ 144,00 | R$ 144,00 | R$ 144,00 | R$ 144,00 | |
NOVA UK CC | Investimento | R$ 7.911,00 | R$ 9.383,00 | R$ 13.548,00 | R$ 13.581,00 | R$ 14.500,00 | R$ 14.544,00 | R$ 14.256,00 |
| ROAS | -17.8% | -23.2% | -25.8% | -17.9% | -17.6% | -22.6% | -20.9% | |
| Leads | 44 | 52 | 76 | 76 | 81 | 81 | 80 | |
| CTR | 0.97% | 0.94% | 1.12% | 0.84% | 1.13% | 1.11% | 0.87% | |
| CVR | 4.29% | 3.85% | 3.59% | 6.34% | 5.58% | 6.28% | 4.65% | |
| CPM | R$ 47,65 | R$ 41,92 | R$ 46,55 | R$ 43,54 | R$ 36,72 | R$ 36,59 | R$ 48,88 | |
| CPA | R$ 180,00 | R$ 180,00 | R$ 178,00 | R$ 179,00 | R$ 179,00 | R$ 180,00 | R$ 178,00 | |
NOVA BR CC | Investimento | R$ 21.308,00 | R$ 19.788,00 | R$ 24.290,00 | R$ 28.985,00 | R$ 29.378,00 | R$ 27.736,00 | R$ 27.871,00 |
| ROAS | -16.6% | -19.1% | -14.5% | -22.6% | -19.1% | -21.4% | -19.8% | |
| Leads | 157 | 146 | 179 | 214 | 217 | 205 | 206 | |
| CTR | 3.15% | 3.66% | 2.56% | 3.39% | 3.00% | 3.21% | 2.73% | |
| CVR | 1.24% | 5.50% | 6.00% | 2.33% | 4.51% | 2.27% | 3.94% | |
| CPM | R$ 38,50 | R$ 39,01 | R$ 40,90 | R$ 33,93 | R$ 39,88 | R$ 38,95 | R$ 33,65 | |
| CPA | R$ 136,00 | R$ 136,00 | R$ 136,00 | R$ 135,00 | R$ 135,00 | R$ 135,00 | R$ 135,00 | |
NOVA BR EMP | Investimento | R$ 8.670,00 | R$ 10.066,00 | R$ 11.875,00 | R$ 14.016,00 | R$ 12.915,00 | R$ 13.428,00 | R$ 12.501,00 |
| ROAS | -12.2% | -18.8% | -19.8% | -19.4% | -19.7% | -20.1% | -12.6% | |
| Leads | 97 | 112 | 132 | 156 | 144 | 150 | 139 | |
| CTR | 0.74% | 0.71% | 0.68% | 0.75% | 0.80% | 0.91% | 0.78% | |
| CVR | 3.01% | 4.85% | 1.25% | 3.42% | 4.25% | 3.11% | 4.18% | |
| CPM | R$ 35,78 | R$ 33,64 | R$ 33,59 | R$ 34,60 | R$ 33,55 | R$ 34,19 | R$ 32,63 | |
| CPA | R$ 89,00 | R$ 90,00 | R$ 90,00 | R$ 90,00 | R$ 90,00 | R$ 90,00 | R$ 90,00 | |
ECHO US CC | Investimento | R$ 24.614,00 | R$ 28.601,00 | R$ 35.163,00 | R$ 41.169,00 | R$ 39.748,00 | R$ 32.096,00 | R$ 30.652,00 |
| ROAS | -23.9% | -22.1% | -23.5% | -23.7% | -23.7% | -23.7% | -16.2% | |
| Leads | 130 | 151 | 186 | 217 | 210 | 169 | 162 | |
| CTR | 1.94% | 1.68% | 1.68% | 2.01% | 1.44% | 1.50% | 1.78% | |
| CVR | 3.27% | 8.00% | 6.72% | 3.22% | 1.42% | 2.47% | 7.65% | |
| CPM | R$ 35,00 | R$ 42,32 | R$ 40,71 | R$ 40,57 | R$ 33,52 | R$ 39,73 | R$ 36,11 | |
| CPA | R$ 189,00 | R$ 189,00 | R$ 189,00 | R$ 190,00 | R$ 189,00 | R$ 190,00 | R$ 189,00 | |
ECHO US EMP | Investimento | R$ 17.879,00 | R$ 18.312,00 | R$ 24.529,00 | R$ 22.383,00 | R$ 25.371,00 | R$ 26.592,00 | R$ 23.936,00 |
| ROAS | -16.5% | -20.3% | -20.2% | -17.1% | -13.8% | -20.4% | -18.8% | |
| Leads | 180 | 185 | 247 | 226 | 256 | 268 | 241 | |
| CTR | 2.25% | 2.73% | 2.20% | 2.74% | 2.48% | 2.55% | 2.50% | |
| CVR | 6.93% | 6.03% | 3.72% | 5.70% | 7.70% | 5.87% | 7.77% | |
| CPM | R$ 33,64 | R$ 34,20 | R$ 28,97 | R$ 28,42 | R$ 32,76 | R$ 28,28 | R$ 30,00 | |
| CPA | R$ 99,00 | R$ 99,00 | R$ 99,00 | R$ 99,00 | R$ 99,00 | R$ 99,00 | R$ 99,00 | |
ECHO DE CC | Investimento | R$ 23.603,00 | R$ 27.020,00 | R$ 38.214,00 | R$ 41.672,00 | R$ 31.098,00 | R$ 39.652,00 | R$ 31.495,00 |
| ROAS | -30.1% | -32.4% | -28.0% | -27.1% | -32.4% | -29.6% | -24.1% | |
| Leads | 255 | 292 | 412 | 450 | 336 | 428 | 340 | |
| CTR | 0.89% | 1.19% | 0.90% | 1.19% | 0.90% | 0.95% | 0.88% | |
| CVR | 7.89% | 6.21% | 1.34% | 4.01% | 3.68% | 5.43% | 4.45% | |
| CPM | R$ 28,39 | R$ 27,42 | R$ 29,28 | R$ 31,55 | R$ 29,84 | R$ 26,49 | R$ 31,02 | |
| CPA | R$ 93,00 | R$ 93,00 | R$ 93,00 | R$ 93,00 | R$ 93,00 | R$ 93,00 | R$ 93,00 | |
ECHO FR CC | Investimento | R$ 23.160,00 | R$ 20.460,00 | R$ 28.989,00 | R$ 26.995,00 | R$ 28.618,00 | R$ 32.560,00 | R$ 33.694,00 |
| ROAS | -28.6% | -26.8% | -23.2% | -29.0% | -22.5% | -22.8% | -24.0% | |
| Leads | 111 | 98 | 139 | 130 | 137 | 156 | 162 | |
| CTR | 0.94% | 0.79% | 1.06% | 1.02% | 0.87% | 0.85% | 0.92% | |
| CVR | 5.34% | 2.19% | 6.83% | 4.42% | 4.50% | 6.44% | 2.33% | |
| CPM | R$ 15,79 | R$ 16,79 | R$ 16,43 | R$ 15,89 | R$ 15,08 | R$ 14,99 | R$ 18,50 | |
| CPA | R$ 209,00 | R$ 209,00 | R$ 209,00 | R$ 208,00 | R$ 209,00 | R$ 209,00 | R$ 208,00 | |
ZEN US CC | Investimento | R$ 5.285,00 | R$ 6.417,00 | R$ 8.791,00 | R$ 8.870,00 | R$ 7.178,00 | R$ 7.995,00 | R$ 8.134,00 |
| ROAS | -24.1% | -27.2% | -28.8% | -26.4% | -29.9% | -27.8% | -28.2% | |
| Leads | 85 | 103 | 141 | 142 | 115 | 128 | 130 | |
| CTR | 2.35% | 2.20% | 1.89% | 2.39% | 2.07% | 2.20% | 2.17% | |
| CVR | 7.74% | 7.98% | 4.71% | 4.02% | 7.74% | 4.60% | 4.13% | |
| CPM | R$ 49,55 | R$ 45,27 | R$ 49,24 | R$ 51,28 | R$ 44,75 | R$ 46,76 | R$ 57,01 | |
| CPA | R$ 62,00 | R$ 62,00 | R$ 62,00 | R$ 62,00 | R$ 62,00 | R$ 62,00 | R$ 63,00 | |
ZEN AU CC | Investimento | R$ 3.864,00 | R$ 3.771,00 | R$ 5.815,00 | R$ 5.284,00 | R$ 5.640,00 | R$ 6.488,00 | R$ 6.706,00 |
| ROAS | -20.3% | -27.4% | -22.7% | -27.7% | -24.6% | -24.4% | -24.7% | |
| Leads | 18 | 18 | 28 | 25 | 27 | 31 | 32 | |
| CTR | 1.07% | 0.93% | 1.11% | 1.15% | 0.99% | 0.93% | 1.08% | |
| CVR | 6.48% | 4.29% | 7.71% | 6.49% | 2.08% | 5.10% | 3.52% | |
| CPM | R$ 46,99 | R$ 43,01 | R$ 47,40 | R$ 42,86 | R$ 40,04 | R$ 38,99 | R$ 41,78 | |
| CPA | R$ 215,00 | R$ 210,00 | R$ 208,00 | R$ 211,00 | R$ 209,00 | R$ 209,00 | R$ 210,00 | |
ZEN UK CC | Investimento | R$ 25.256,00 | R$ 26.697,00 | R$ 40.177,00 | R$ 39.917,00 | R$ 34.864,00 | R$ 39.679,00 | R$ 38.125,00 |
| ROAS | -39.5% | -35.0% | -38.8% | -34.2% | -33.0% | -34.9% | -37.0% | |
| Leads | 115 | 122 | 183 | 182 | 159 | 181 | 174 | |
| CTR | 1.71% | 1.61% | 1.48% | 1.25% | 1.26% | 1.44% | 1.22% | |
| CVR | 7.24% | 3.79% | 4.26% | 6.19% | 4.37% | 7.72% | 3.11% | |
| CPM | R$ 44,87 | R$ 42,84 | R$ 48,37 | R$ 45,31 | R$ 48,60 | R$ 47,79 | R$ 41,88 | |
| CPA | R$ 220,00 | R$ 219,00 | R$ 220,00 | R$ 219,00 | R$ 219,00 | R$ 219,00 | R$ 219,00 | |
ATLAS US CC | Investimento | R$ 12.988,00 | R$ 12.385,00 | R$ 14.433,00 | R$ 14.793,00 | R$ 16.664,00 | R$ 15.715,00 | R$ 15.505,00 |
| ROAS | -21.6% | -21.9% | -19.1% | -19.9% | -13.6% | -19.9% | -12.5% | |
| Leads | 116 | 111 | 129 | 132 | 149 | 141 | 139 | |
| CTR | 1.73% | 1.43% | 1.65% | 1.58% | 1.73% | 1.79% | 1.36% | |
| CVR | 4.53% | 1.37% | 1.37% | 3.57% | 1.18% | 3.80% | 7.03% | |
| CPM | R$ 47,11 | R$ 45,83 | R$ 45,96 | R$ 39,40 | R$ 47,29 | R$ 41,79 | R$ 45,78 | |
| CPA | R$ 112,00 | R$ 112,00 | R$ 112,00 | R$ 112,00 | R$ 112,00 | R$ 111,00 | R$ 112,00 | |
ATLAS BR CC | Investimento | R$ 21.198,00 | R$ 22.272,00 | R$ 31.703,00 | R$ 27.708,00 | R$ 27.272,00 | R$ 31.083,00 | R$ 29.958,00 |
| ROAS | -2.0% | +2.5% | -3.2% | -1.7% | +4.9% | -3.0% | -0.7% | |
| Leads | 105 | 110 | 157 | 137 | 135 | 154 | 148 | |
| CTR | 3.02% | 3.16% | 3.15% | 2.93% | 3.59% | 3.43% | 2.74% | |
| CVR | 3.59% | 7.02% | 4.85% | 1.83% | 7.92% | 2.42% | 4.51% | |
| CPM | R$ 28,06 | R$ 27,77 | R$ 26,52 | R$ 26,85 | R$ 29,08 | R$ 28,58 | R$ 29,43 | |
| CPA | R$ 202,00 | R$ 202,00 | R$ 202,00 | R$ 202,00 | R$ 202,00 | R$ 202,00 | R$ 202,00 | |
ORBIT DE CC | Investimento | R$ 22.659,00 | R$ 18.873,00 | R$ 29.559,00 | R$ 31.184,00 | R$ 29.516,00 | R$ 30.600,00 | R$ 26.802,00 |
| ROAS | -30.3% | -31.4% | -35.7% | -28.3% | -33.7% | -28.5% | -32.5% | |
| Leads | 122 | 102 | 159 | 168 | 159 | 165 | 144 | |
| CTR | 2.07% | 1.99% | 1.65% | 2.21% | 1.56% | 1.79% | 1.97% | |
| CVR | 5.99% | 5.07% | 7.35% | 5.99% | 1.26% | 7.28% | 4.93% | |
| CPM | R$ 22,44 | R$ 23,28 | R$ 28,95 | R$ 27,56 | R$ 26,08 | R$ 30,04 | R$ 27,95 | |
| CPA | R$ 186,00 | R$ 185,00 | R$ 186,00 | R$ 186,00 | R$ 186,00 | R$ 185,00 | R$ 186,00 | |
ORBIT FR CC | Investimento | R$ 6.292,00 | R$ 6.462,00 | R$ 7.300,00 | R$ 8.981,00 | R$ 9.025,00 | R$ 7.946,00 | R$ 9.023,00 |
| ROAS | -20.6% | -17.7% | -22.3% | -19.4% | -17.1% | -23.8% | -16.3% | |
| Leads | 71 | 73 | 82 | 101 | 102 | 90 | 102 | |
| CTR | 1.05% | 0.91% | 1.27% | 1.16% | 1.07% | 1.16% | 1.21% | |
| CVR | 2.48% | 6.46% | 4.11% | 6.93% | 5.38% | 4.24% | 3.90% | |
| CPM | R$ 38,16 | R$ 30,90 | R$ 33,75 | R$ 40,33 | R$ 35,60 | R$ 38,34 | R$ 36,43 | |
| CPA | R$ 89,00 | R$ 89,00 | R$ 89,00 | R$ 89,00 | R$ 88,00 | R$ 88,00 | R$ 88,00 | |
VEGA US CC | Investimento | R$ 6.315,00 | R$ 5.849,00 | R$ 9.778,00 | R$ 7.980,00 | R$ 9.556,00 | R$ 10.125,00 | R$ 10.374,00 |
| ROAS | -12.1% | -14.0% | -14.9% | -16.3% | -12.1% | -13.6% | -11.4% | |
| Leads | 56 | 51 | 86 | 70 | 84 | 89 | 91 | |
| CTR | 2.37% | 2.26% | 2.84% | 2.72% | 2.36% | 2.74% | 2.67% | |
| CVR | 2.31% | 2.34% | 7.80% | 5.56% | 1.60% | 5.25% | 6.71% | |
| CPM | R$ 44,88 | R$ 44,91 | R$ 45,06 | R$ 46,57 | R$ 50,78 | R$ 47,32 | R$ 38,56 | |
| CPA | R$ 113,00 | R$ 115,00 | R$ 114,00 | R$ 114,00 | R$ 114,00 | R$ 114,00 | R$ 114,00 | |
VEGA UK CC | Investimento | R$ 20.394,00 | R$ 26.858,00 | R$ 37.679,00 | R$ 31.895,00 | R$ 29.362,00 | R$ 31.994,00 | R$ 36.705,00 |
| ROAS | -26.6% | -31.3% | -32.3% | -34.6% | -29.9% | -35.7% | -26.2% | |
| Leads | 252 | 331 | 465 | 394 | 362 | 395 | 453 | |
| CTR | 1.31% | 1.67% | 1.55% | 1.33% | 1.48% | 1.21% | 1.66% | |
| CVR | 6.84% | 3.68% | 6.32% | 7.78% | 3.01% | 3.42% | 6.76% | |
| CPM | R$ 39,55 | R$ 35,58 | R$ 32,82 | R$ 29,52 | R$ 31,71 | R$ 38,96 | R$ 39,10 | |
| CPA | R$ 81,00 | R$ 81,00 | R$ 81,00 | R$ 81,00 | R$ 81,00 | R$ 81,00 | R$ 81,00 | |
VEGA BR EMP | Investimento | R$ 19.170,00 | R$ 17.594,00 | R$ 27.152,00 | R$ 24.359,00 | R$ 31.519,00 | R$ 29.978,00 | R$ 30.886,00 |
| ROAS | -2.9% | -1.3% | -3.8% | -0.4% | -0.1% | -5.2% | -2.3% | |
| Leads | 93 | 86 | 132 | 119 | 154 | 146 | 150 | |
| CTR | 3.32% | 2.54% | 3.59% | 3.20% | 2.65% | 2.83% | 3.06% | |
| CVR | 4.20% | 2.92% | 1.50% | 5.31% | 2.65% | 3.67% | 1.70% | |
| CPM | R$ 29,97 | R$ 38,92 | R$ 36,43 | R$ 29,50 | R$ 33,56 | R$ 33,90 | R$ 39,78 | |
| CPA | R$ 206,00 | R$ 205,00 | R$ 206,00 | R$ 205,00 | R$ 205,00 | R$ 205,00 | R$ 206,00 |